Sneak Peek: VAMPIRE APOCALYPSE: BANE (Book #1) by H.M. Ward (Paranormal Romance)

Sneak Peek: Chapter 1 of VAMPIRE APOCALYPSE: BANE (Book #1) by H.M. Ward

That day lingered at the back of Kahli’s mind like a nightmare. The memories and emotions bled together, making every terrorizing moment painfully clear.  Kahli and her mother were not halfway through the crystalized trees when the first ray of light burst forth. Icy pines jutted up out of the ground forming towering spires. Kahli remembered everything: The crisp scent of the morning air, the sunlight on her face, her mother’s voice—even and urgent—telling her to stay hidden. Every piece of information was stored with acute detail in her mind.

Making their way down the icy slope of the mountain had taken longer than expected that day.  It was nearly ten years ago now.  She was barely seven. Just after they’d entered the woods, Kahli’s mother turned sharply. Instinctively, she grabbed her daughter’s hand, and searched the landscape behind them. Mother’s heart stopped. The Trackers were too close.  If she didn’t do something, they would both be captured.

Her grip on Kahli’s small hand tightened. Leaning closer to her daughter, she whispered in her ear, “Run.”

Kahli blinked, shaking her head. It felt like she was stuck in a dream and time had stopped.  Her mind couldn’t comprehend what her mother had done.  What she said. This couldn’t be real.  But it was.  Mom ran directly toward the Trackers, leaving her behind.

Ignoring the terror that rushed through her tiny body, Kahli finally turned and sprinted in the opposite direction.  The pounding of her heart echoed in her ears as she gasped in the frigid air.  Cold dry wind whipped her small cheeks.  Kahli’s spiked shoes cut deep into the glittering snow, but they left no foot print, only tiny holes left by the spikes.  They would soon be covered with the dry powdery snow that blew through the air like dust.

Kahli ran until the stitch in her side felt like it was going to burst.  Her legs screamed in protest, burning, begging her to stop, but she didn’t.  She couldn’t. Sucking in huge breaths, Kahli ignored the needles pinching her lungs and fled.  She didn’t look back.  There were no sounds other than the thumping of her heart and the howl of wind ripping through the trees, nothing that indicated pursuit. She didn’t know what her mother heard, but she knew without a doubt that there was danger behind her, and that her mother had run straight into it.  Kahli stumbled, forcing her feet to continue.

The brightness of the frozen trees shone in her eyes like a thousand suns, blinding her.  They should have passed through these woods earlier.  It was her fault they were here now, trying to escape from creatures that couldn’t be outrun. Her heart hammered harder, her small body filled to the brim with fear, shaking as she ran. The ski mask that covered her face to protect her from the wind made it difficult to see.  She’d nearly collided with a tree. It didn’t fit quite right.  The worn wool was slightly too large for her small head. Kahli untied her hood and tore off the mask. She decided it was better than slamming into one of the ancient aspens. Gasping for air, she shoved the mask in her pocket.  Fiery red hair streamed behind her as she fled.

Nearing the edge of the woods, Kahli slowed.  A sound carried through the trees to her left.  Jerking her head toward the noise, Kahli saw her mother rush through a thicket of briars, shattering them into tiny fragments as she thrashed her way through.

Breathless, Mother reached for Kahli, and shoved her into the frozen thicket.  The branches gave way without shattering, concealing the small child.  Leaning down, Mother breathed so hard that Kahli could barely understand her.  “Stay in there. Don’t come out.”  She put her finger on her lips, and backed away from her daughter’s frightened green eyes and small round face.

Mother was within reach when the Trackers burst into the clearing.  A large man with a thick coat that barely concealed his round belly said, “Thought you could escape, did you?”  He wore white like we did, so he could blend into the landscape.  The man moved towards Mother, who stood utterly still.  The dark-haired man examined her, sliding his eyes up and down her thin frame.  Her fingers fisted at her sides, ready to fight.  The man’s narrow eyes ignored the gesture.  Stubble lined his jowls, as if he hadn’t shaved for days.  He scratched his chin like he’d forgotten something.

A boy appeared next to him.  He couldn’t have been more than 8 years old.  His gangly frame seemed too tall for his thin body.  He was like the other man—pale with dark hair.  Stepping into the clearing, he stopped behind the man.  The boy appeared frail, but Kahli knew he wasn’t.  That boy was a Tracker, a vampire, like the fat man.

Kahli pressed her face to the cold ground, trying not to breathe.  She didn’t know what they were doing.  Tears stung the corners of her eyes as terror coursed through her veins, but she remained hidden as her mother said.

Mother held her chin up high, “I evaded you long enough.”  She’d lost her mask.  Wisps of dark hair blew gently away from her face.

He laughed, reaching into the bag he carried across his chest.  “Not much good it did you.”  He removed something that glittered in the sunlight.

Mother stepped away, ready to run.  But she didn’t want to flee and leave her daughter with the Trackers.  Even the boy was dangerous, but there were no other options.  When the man moved to wrap the gleaming metal around her wrists, Mother lifted her foot and stabbed the man in the leg with the spikes of her shoe.  A wild howl tore from his throat. The nails pierced his skin, leaving long deep holes in his flesh.  Blood covered his shin in long lines where metal met flesh and blackened blood poured down his leg.

The dark haired boy came to life.  He moved faster than she could see.  Before her mother got in another shot, she heard her hit the ground. A gush of air was forced out of her lungs when she fell on the packed snow.

The fat man reached for Mother, jerking her to her feet.  “You’ll pay for that.” Without another word, his hand collided with the side of her face.  The sound filled Kahli’s ears.  Her tiny stomach lurched within her, her small eyes wide and frightened.  His hand landed squarely on her mother’s jaw with such force that her head turned to the side.

Mother didn’t scream.  She just closed her eyes.  When she reopened them, she glared at him.

The man ignored her glare, and cast his gaze at every tree in the clearing.  The holes in his leg had already healed, but his pants were stained with blood.  The boy watched, standing nearby, his eyes scanning the trees.

He addressed the boy, his dark eyes searching the gleaming forest. “She doubled back.  There has to be a reason.”

The boy was quiet for a moment and then asked, “Do you think she has young nearby?”

Mother didn’t move.  Her expression remained the same.  Kahli’s heart was beating so fast within her tiny body that she thought they would hear it.  She stuffed her mittens into her mouth to keep from crying.  They’d find her.  They knew she was there.  Hidden at their feet.

The man nodded, his lips snaked into a grin, “It stands to reason…”

The boy stepped forward and began to move methodically through the clearing.  Looking between the branches in the frozen thickets, his ungloved hands pushed through thorns, bending back the branches.  The ice-covered brambles slid against his pale skin, but he did not bleed.  He continued pulling vines and branches, parting them and peering into the shadows until he was next to the exact place Kahli was hiding.

Kahli held her breath.  Her mother’s eyes were glued to the boy’s back as his hands were dangerously close to her daughter.  Mother’s entire body was stiff.  She swallowed hard, watching the boy get closer and closer.

Kahli’s heart slammed into her ribs.  Air wouldn’t come. She couldn’t breathe. The boy crouched, parting the thicket and bent down low.  He was standing just above her, his hands right above her head.  And then he stopped.  His blue eyes stared into the dark place where Kahli hid deep within the thicket.

His eyes locked on hers.

Kahli’s small body was frozen.  A scream was stuck in her throat, refusing to come out.  Her teeth were biting into her mitten, and she couldn’t stop.  Every part of her wanted to scream.

His blue eyes remained fixed on hers, but the boy didn’t move.  He simply stared. She wasn’t certain if he saw her among the shadows or not.  After a moment he turned away.  The branches flew back into place, concealing Kahli.

“There’s nothing here, but frozen thorns.  Whatever she had is gone,” the boy stated.

The man grunted, displeased.  “Then find her.  You know the situation we’re in.  Bringing in a wild female and her young would fix everything.  We’d be welcomed back by the Queen herself.”  He beamed, imagining it.

The boy nodded, dark hair falling in his eyes, “Yes, Sir.”  And he took off between the trees, tracking down a girl that was hidden right in front of him.”

BUY BANE: VAMPIRE APOCALYPSE #1 TODAY

         

-Excerpt from VAMPIRE APOCALYPSE: BANE (Book #1) by H.M. Ward, a paranormal romance novel.  Release date: June 15, 2012.  Please note that this is not the final copy.  Changes may be made prior to publication.
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The Taleist Self-Publishing Survey & Typical (and not so typical) Indie Novel Sales

So I was flapping around on Twitter like a maimed bird, and saw references to a survey of Indie authors called the Taleist Survey.  I was intrigued.  Can you say spontaneous purchase?

From the description, I felt like I stumbled on the marketing mecca of Indie author awesomeness!  Or at least Vegas – lots of sparkles and flash.  I like sparkles and flash!

This is one of the first studies I’ve read about the current state of the Indie author market that was done on this scale.  Me hopes for more in the future. Okay, so I admit that I’m a  bit of a marketing whore and totally wanted this book for that marketing section.  So I slapped down my $4.99 and read that bad boy.

So.  There were two a-dher things with the marketing that I skipped.  Other than that, I was surprised to find many of the stats and figures were a reflection of my experience.  I’d be lumped into the people who live off their writing.  I’m in that younger crowd of go-getter chicks with a higher level of education, who tends to write more than your average Joe, had an agent, and chose to self-publish.  I brought my own fanbase with me, but I snagged them before my 1st book was released.  I jumped in without a net and hoped I wouldn’t land on my head.  My head’s okay.  So far, so good.

Things that surprised me – chicks dominating the Indie sales.  Wahoo!  Go girls!  Women make up most of that pool of super-sellers, and of that group the biggest chunk of the pie is going to romance writers.  Which makes sense since other stats say romance titles make up 40% of all book sales.  I write mostly YA and just started writing adult romance (SCANDALOUS under the pen name Ella Steele).  This book had no spring board.  It’s doing well, better than some of my other titles, chugging along at a steady rate.  I didn’t know what to expect shifting genres like that.  I wish there were more details in the survey about writers who wrote dual genres.  Alas, it wasn’t there.  The top catagories were romance, thrillers and sci-fy.  Not YA.  I’m an anomaly.  But you can see that those three genres dominate the market by scanning the top seller list at any time.  So the facts mesh.  They are lining up like nice little ducks.

I would have liked to see more information on sales platforms and the affect on profits.  The survey mentioned that most people had all their eggs in the Amazon basket, but didn’t address the other platforms very much.  Maybe that was because the survey is only for sale on Amazon.  Screw B&N!  Ha ahahahaa!  Okay, maybe not.  My B&N sales are roughly the same as my Kindle sales.  Just saying.  Might be worth looking at in the future, book survey boys.

You might be wondering what the average income for a self-published writer was in 2011.  According to the survey, it was $10,000.  Don’t get all excited, because the average is an average isn’t actually what most people make–it’s not the typical self-published author’s total sales for last year.  Out of about 1,000 people that responded to the survey, ~1/2 answered questions regarding income.  So you’re down to around 500 responses.  The pool is kinda small.  The average author – the median – only netted $500 last year.  The average was bumped up by the superstars rocking it out to the tune of $100,000 last year.  Those rock stars had 8 or more books that they were selling.  They took more time to write, edit, and professionally awesomeify their books.

At one point in NOT A GOLD RUSH the author hypothesized that the self-published rock stars just had better books.  All fingers point that way if they sell more, had an agent, and walked away from traditional publishing with a drooling puppy fan base in tow.

I’m not sure what I think about that.  Maybe I have self-esteem problems and can’t admit my books are good.  I’d say that the book can’t suck, but that’s a far cry from saying that its better than the rest.  A solid C book can rock the sales charts.  We’ve all seen it and wondered how it happened.

I think rising to rock star status is primarily based on three things:

  1. Avoiding sucking.
  2. Writing something that has obvious marketability.
  3. Luck.

Avoiding sucking.  That’s self-explanatory.  As for the marketability, I have to remind myself that at times.  I had an awesome idea and then think about it as wonder who would want to read that?  If the only person you can think of is your mom and that weird guy on the bus–you know, the one that thinks you’re hot–well, you probably can’t rock that title.  But then I read the comments of the WOOL guy (Hugh Howey), and think, What do I know?  Can you really predict these things?  According to him, the answer to that is a big fat, hell no.  He’s adorable, btw.  The way he’s handling his instant rock star status makes me what to pinch his cheeks.  His book follows step #1.  It’s great.  And it’s marketable with mass appeal… even if you hate wool.  Dude sold movie rights last week.  It fits into the top three best selling genres, too.

Luck plays a part too.  Right place right time.  I think that goes that way for everyone.  I’m not the lucky one in my family, so I’m hoping to be standing next to my brother at some point and having a money tree fall from the sky with a legacy contract stuck in the branches.  I’d kill the tree with my blackthumb (in case you wondering why I wouldn’t fight him for the tree).  We both know what a sucky gardening girl I am.  :D

All in all, I think The Taleist Survey had interesting information.  I’d hoped they would have released more of the actual stats, instead of presenting mostly their interpretation of the facts and figures.  Sometimes my crazy brain connects other dots and sees other parallels.  Not giving out more data made me unable to do that.  An appendix with all that stuff would be nice.  Ah-hem.

This is the book, in case you wanna peek: Not a Gold Rush: The Taleist Survey  Prime members can check it out for free.

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5 Huge Sinfully Scandalous Stars for SCANDALOUS by Ella Steele

 

REVIEW FOR SCANDALOUS by Ella Steele

“I see it, Jack. Your muse is back. The thing that gave you passion, tormented you, and haunted you is back. You’re reeling in ecstasy and dread. It’s something you want, but can’t ever have. And the one that brings the pain is pure, white as snow… and standing in front of you.”

**SIGH**

This is one of the best books I’ve read all year. That’s a heck of a statement, but I mean it. I don’t know how I found this book, maybe it was divine providence, but it quenched everything I love about romance books. I was initially hesitant at first, considering the H/h were not at all typical, but the cover and hidden promise of what might transpire just drew me right in. By the way, how beautiful is that cover? I’ll tell you right now, the story is just as provocative. It tore me up, made my heart ache, made me cry and made me happy.

As I said, Jack & Abby were not your typical H/h. Jack is a famous artist, whose work can be construed as either fine art or pornographic. He does not touch, nor date, nor sleep with his models. He also hires a female assistant to oversee his every move when he’s painting a model. With these simple rules, he maintains a pristine reputation that helps him sell his art. Abby is the dubbed as the one who got away. Jack and Abby were close high school friends until she disappears after their near kiss. A decade has passed and Abby returns, practically penniless & desperate looking for job. She has spent most of her time as a minister in a small church in Texas. However, her church forced her to take a mandatory sabbatical after she openly commits an offense. So she’s back and her desperation lands her at Jack’s studio. Yes, she is a minister, but she doesn’t find his work offensive or disgusting, but innovative and beautiful. He hires her as his new assistant.

Working in such close proximity to Jack is having a profound effect on Abby. He’s stirring up feelings within her that she thought was long gone. Those repressed feelings that she has had for him all these years are returning with a force. As for Jack, he’s always seen Abby as his “unattainable goddess.” How long can these two keep up this charade?

“He reached out for me, tugging me by the waist closer to him. Gazing down into my face, he whispered, “I’m sorry, but I can’t be the one to start this. I can’t be the one to pull you from your calling and break your vows.”

Talk about forbidden love and lust…WOW!! Though this was told in Abby’s POV, I felt so much for both characters. The tension was palpable and so physically powerful; it literally reached out and tugged at all my emotions. When they finally couldn’t take it anymore, their coming together was explosive. My God, it was beautifully erotic. When a story elicits so much emotion from you, you know it’s good. I love, Love, LOVE this story. I cannot recommend it enough.

Side note: H.M. Ward writes paranormal YA romance. Ella Steele is her pen name. I hope that Ms. Steele continues to write more these adult contemporary novels because this was utterly fantastic.” -Tessamarie via Amazon

___

I cannot even begin to tell you how friggin awesome it was to read this review!  Thank you so much for taking the time to write such a detailed rating!  The whole thing was beautiful and really portrayed the emotions of the book.  I know how long it takes to write stuff up and post it.  I can’t thank you enough! You’re awesome, Tessamarie!

People keep asking me if there will be a second Scandalous book, that they want more Jack and Abby.  My response is still, we’ll wait and see.  This book was really different for me.  People say write about what you know and that’s what I did.  It was a very different experience than writing the YA paranormal.  It felt like I was pouring myself into this book and that kinda scares the crap out of me.  So, those of you who read it and loved it, I am SO glad! For those of you looking for something new to read, check it out.

SCANDALOUS is on sale on Kindle and Nook. Go grab it and tell me what you think!  Can’t wait to hear!

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New Demon Kissed Book Covers

 

I’ve been thinking about re-doing some of the covers on the Demon Kissed series for a while. The bestselling series don’t have the best continuity when it comes to their covers.  Besides the font and the appearance of the ring in the 1st five covers, there isn’t anything stringing them together.

I’d like to change that and update all the covers to have the feel of books 4 & 5 – Satan’s Stone and The 13th Prophecy.  I realize that might confuse people.  I just wanted to give the fans a heads up.  The paperback covers will change 1st, then the ebook covers.

If you want one of the 1st editions with the old covers, better grab one now.  DEMON KISSED has already been revamped.  The new cover looks a lot like SATAN’S STONE.  CURSED will stay the same.  TORN and ASSASSIN will get a face-lift.  I think Eric should grace the cover of his book.  These changes will be made over the next moth or two.  I just wanted to let the fans know!

There is also a hush hush secret in the works.  Should I tell you yet?  It’s the main reason why I haven’t had time to change the covers.  Well, you know how you read about all these awesome places Ivy goes & the Underworld creatures that she sees?  The Lorren, Omen, the golden flowers, the Pool of Lost Souls?  Well, I’m working on illustrations of those.  Many of you know I’m and artist–and a perfectionist–so those won’t be ready any time soon, but its time consuming.  And so worth it!

In the mean time, the covers will shift to awesome images of Ivy and Eric and Collin (eeep!).  And I’ll post teasers of the art work as soon as I can.

To grab one of the last signed copies of the old Demon Kissed cover, go here.  I have about five remaining.

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KDP Select Free Promo Days/ Bounce Theory & The Magic Beans of Marketing

kindle select, kdp select, kdp bounce theory, promo days kdp, free days kdp dataThose of you who have known me for a while probablly noticed that one of my cardinal marketing concepts is free does not work.  Giving things away for free diminishes their value, because people get stuck on the fact that it was free, and won’t cross over to actually paying for your product.  The concept “once free, always free” holds true in all things that aren’t of an addicting nature.  This goes with my studio, artwork, or books.

General rule of thumb: Free is bad.

Enter KDP Select and their 5 days free promo.  I remember getting the email while I was sitting, eating lunch at Disney World last December.  I thought it was an interesting concept, but free doesn’t work.  As a marketing person, I know this.  But I’m still staring at it wondering if it can be used as a tool.

As for the lending library, I thought that sounded like a wonderful idea, as a Kindle owner and as an author.  There were two major downsides for me:

  1. I’d get paid less for the title that was enrolled.
  2. I’d lose revenue from Barnes&Noble on that title.

So, I didn’t rush to sign up all my titles.  In fact, I waited a month to hear what the first wave of Guinea Pigs had to say.  This is what they said about the lending: The 99centers were doing the happy dance.  They got paid about $1.70 per lend and their books were given visability by appearing in the people who bought this also bought scrolling marquee on Amazon’s listing pages.  That alone is major, but my books already had those.  My rankings have gotten into the coveted overall bestsellers list, appearing in the top 300 paid books on kindle, and held many #1 slots in different categories.

As I tried to find more info about KDP Select, all the chatter was about the free days, and a theory emerged from all these reports.  It’s being called “bounce.”  To understand bounce you need to understand how the bestseller lists on Amazon work.  Here’s a drive-by version.

First of all the paid bestseller list and the free bestseller list on Amazon are two different lists.  And then there are more category lists, and then there is the popularity list.  The pop list has nothing to do with sales.  The popularity list is driven primarily by the free promos and the lends.  So it’s directly anchored to titles enrolled in KDP Select.  The popularity list is big and eye catchy, and most people don’t even realize they are on it. Research has shown that this list is important.

magic beans of marketing, kdp select, self publishing marketing promosThis is where the bounce theory comes in.  What is it?  In short, it’s the afterglow that your book has had after its scandlous free exposure via the promo days is over.  Due to the fact that your book was free, the theory states that the book’s rank rises on the free list – and the popularity list – and that when the promo is over, your book is still sitting pretty on the popularity list before it falls back to its regular ranking.  This is the bounce–the afterglow period before your book comes back down.  It’s supposed to get more paid sales during this time.

The first time I tried the promo day and offered the VALEFAR title for free, it was for 24 hours only.  I plugged it the way I normally do on my facebook page, twitter, and blog.  As a result, it climbed to around 2,000 (which was slightly worse than the ranking achieved when the title was first released) and following the promo period, the ranking/ sales quickly sunk like a stone.  There was no bounce.  The rank and sales were smashed, dropping about 20,000 lower than it was prior to the promo.  It took about 60 days to recover to it’s previous sales rank.

Which brings me back to where I am now.  I’m testing the bounce theory and giving it a better chance.  The theory says the higher you rise on the free bestseller list, the better the bounce after the promo is over.  Maybe I didn’t bounce my book hard enough last time.  So, let’s try again.  I still think that free is bad, and my expectation is that KDP Select isn’t for me.  I’m skeptical.  I’m not a believer, but I’m giving it a try and will report my findings here.

To ensure that I get the best results, I am going to drive the free purchases as high as possible, ideally into the top 100.  If you want to help me test my KDP Select theory,  spread the word.  If we get a hard bounce, and the book hits the top 100 and then sinks like a stone, you guys will know it was a waste of time and money.

Here are the OPERATION BOUNCE breakdowns so far:

Prior to promo free days: I promoted the free days for about 5 days prior on facebook, twitter, and submitted the info to Pixel of Ink and other kindle bargain sites.  The sales rank prior to the promo was ~30K.  When I announced the free days, the rank dropped to 75K as people stopped buying in expectation of getting it for free.  Starting at 10am on the day of the promo, I facebooked, tweeted, and spread the word that today’s the day of the free promo, drawing attention to it.  I also submitted to Indie Book List, Bargain ebook Hunter, and The Frugal Reader.  I didn’t do this last time, not to this extent.

My hourly book stats for Valefar:

  • March 24th (9:00am) Rank 27,874 (Tweeted to #kindle #free, posted on FB, blog, and email)
  • March 24th (10:00am) Rank 1,200
  • March 24th (12:30pm) Rank 1,300
  • March 24th (3:15pm): Rank 1,188 (148 free books have been claimed so far)
  • March 24th (4:28pm) Rank 877 (haven’t done anything else or noticed any new sources picking it up)
  • March 24th (7:31pm) Rank 832 (was retweeted a one time)
  • March 24th (9:26pm) Rank 804
  • March 24th (10:31pm) Rank 780 (last check for tonight. noticed uk store rank is at 1,009.  Been retweeted 3x.  Nothing majorly major.  Expecting the rank to rise overnight, since that’s what it usually does with paid sales).
  • March 25th (9:10am) Rank 783
  • March 25th (2:39pm) Rank 917 (Tweets, RTs, and posting again now)
  • March 25th (6:18pm) Rank 1,094
  • March 25th (9:23pm) Rank 1,215 (RTs, Tweets, & FB)
  • March 26 (9:20am) Rank 987 (Haven’t done anything since yesterday)
  • March 26 (3:01pm) Rank 1,144 (several RTs)
  • March 26 (6:52pm) Rank 1,248
  • March 26 (10:38pm) Rank 1,128
  • March27 (8:46am) Rank 1,073
  • March 27 (noon-3pm) Rank unknown: Sales page down (Site error said that item could not be purchased in the US)
  • March 27 (5:21pm) Rank: 1,121
  • More TBA

My expected findings are this:

  • Any bounce achieved is minimal and does not warrant the cost of the promotion (lost sales).  Results: NO BOUNCE RECORDED
  • Would-be buyers got the book for free, instead of buying it, and the writer’s fan base of potential purchasers decreases.
  • As a result of the ebook being obtained for free, the book is not valued and read in a timely manner, if at all.
  • The ‘Customers Who Bought this Item Also Bought’ window gets jacked-up.  They no longer show my other titles.  They now show unrelated free books that were near them in ranking. Results: CONFIRMED.

Additional possibilities:

  • Those getting the free promo books are not author loyal and are happier placing their loyalty in all things glorious and free.
  • Last possibility, I’m totally wrong and have to eat my hat.  The bounce from the free day makes the book visible to new buyers outside of my fan base of 45K+ fans.  This new flow of fans buys the book while its flying high on its bounce, and steers them into reading my other titles. Results: NEGATIVE, this did not happen.

The last option would be like magic beans of marketing.  In short, my desired goal with KDP Select is to utilize it as a marketing tool that will help sell books and increase revenue from those sales.  Simply, I would like to know if it’s a viable business tool.  This is a live post.  I’ll post more hourly updates to this blog posting as the free promo days continue.  The book is free right now.  If you want to help out and grab one that would be great.  More data to come!

Note: Book sales tend to slump at the end of the month, especially on Sunday.

Additional findings:

Thought I’d follow someone else who hit #1 in the free store.  The book sat in the top 15 for 24 hours straight, hitting #1 for over 12 hours.  The book is the same genere as mine (YA Paranormal Romance).  I’m watching/ logging that book’s bounce.  Here are the details.

Last known ranking on March 24th at 11pm: #4 in Free store.

Bounce rankings/ stats in PAID kindle bestseller’s list:

  • March 25
  • 9:30am- 7,314
  • 2:38pm- 7,763
  • 3:39pm- 5,150
  • 6:08pm- 5,270
  • 9:24pm-5,146
  • March 26
  • 9:19am-2,883
  • 3:00pm-2.475
  • 6:52pm-2,218
  • 10:38pm-2,313
  • March 27
  • 8:47am-1,711
  • kdp down – same issue: not available in US
  • 5:22pm-1,662

Anticipated findings:

The bounce given by the free days is on level with my regular sales stats.  For someone who’s titles lurk in the lower rankings of 100,000+, the free days may act as a way to bounce their title up the list when they had no idea what else to do.  For someone who already has a firm fan base and steady rankings, it looks like it isn’t worth it.  The bounce I’ve read about sounded too good to be true: book hits #1 in the free store and then stuck on the top ten list in their category.  Maybe it happened to someone at some time, but it’s not the norm.  I don’t see that happening for my title or anyone else’s as a predictable, repetitive pattern that can be duplicated.  Don’t get me wrong, I would love to eat my hat, but it doesn’t appear to be happening.

Actual Findings:

During this experiment, I became acutely aware that Amazon has issues.  At multiple times over a two-day period the sales page for my book was unavailable.  Other titles were also effected.  These titles belonged to me as well as other writers.  When I pointed this out to the other authors, they seemed to be aware that kdp was ‘gltichy’ and acted like it happened occasionally.  I’ve been trying to track the bounce on my book, but it appears that there isn’t any.  Like at all.  There has been no sales rank at all on March 28th on the sales page.  I should have had a soft bounce.  Instead, I appear to have no sales at all.  It appears that the book can be purchased now, but according to kdp, the titles affected by the glitch yesterday show no sales today.  Sales ranking on these titles have plummeted.

KDP has some serious issues:

After days of tracking stats kdp had issues on several of my titles.  About half way through March 27th, kdp had a note on all but 2 of my titles saying they were not available in the US (which they are).  There seemed to be a site glitch that lasted several hours.  The glitch appears to have continued into the 28th.  My sales ranks has gone wonky and my dashboard shows minimal movement across the board–all of which began on the 27th when the site underwent tech issues on select titles.  The tech issues didn’t only affect my book, but it affected the other title I was tracking.

This is a serious issue for writers who’s books finally get good rankings.  Site glitches could send them slamming back down into the gutter.  My other titles lost rankings of about 20,000 from being down for all that time.  If I hadn’t been logging this, I wouldn’t have seen it and would have wondered what caused the blip.  Now, I’m wondering how often glitches like this one are appearing.  I will be watching my titles more closely and certainly do not think it is prudent to put all your eggs in one basket.

What I’ve learned:

It is beyond insanity to put all your eggs into the Amazon basket.  Site-wide glitches that stagger sales are not desirable.  If I’m promoting a book, which I certainly was during this period, I want my readers to be able to get it.  Not being able to provide that with 100% certainty is enough to make me so that I don’t want give them sole access them a title again.  90 days of lost revenue from B&N/ Pubit was not worth the free day promo period.  In short, bounce is not reliable.  And right now, my B&N sales are kicking Amazon in the butt.  The promo period and the bounce was the only benefit and I’m really disappointed that I didn’t get to monitor the bounce in this posting.  Instead, it turned into monitoring how Amazon site issues kill your promos and crash your rank.

In conclusion, I would seriously hesitate to include a title in kdp select.  I won’t be re-enrolling this title.  I’ll be keeping a closer eye on my rankings.  It would be nice to know that sales slumps were from site issues on Amazon’s side and not something I did.  There are so many facets that cause a book to climb the sales charts, and even more that cause that same title to be slaughtered.  Pin pointing exactly how much of this has to do with website functionality could be staggering.  What do I mean?  Well, this site issues over the past two days did not affect all my titles.  They only affected some.  That means some titles falsely sank (because the readers were not able to purchase and in turn, sales ranking dropped and so did my spot on the bestseller lists), and other titles falsely rose.  The books that remained available cut their way to the top simply because the site glitch didn’t affect them, and the other books were no longer in the way.  This doesn’t sit right with me.  I don’t think it’s mallicious, but I do think it negates a lot of hard work.  Marketing is all about finding prediciable patterns and repeating.  Amazon kind of sucked the predictablity out of it if I can’t count on their site working over a prolonged period of time.  Two days is too long.  If my book had been sitting pretty at 297 where it was a few months ago, I’d be tearing my hair out right now.  It took months to achieve that rank, and to have it stolen by something like this, well, it’s hideous.  The bestseller lists matter.  That’s what bounce theory is all about.

Well, those are my findings.  I discovered things that I hadn’t expected.  Good luck to you as you try to navigate the changing publishing industry.

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How to Write a Query Letter that Doesn’t Suck

self publishing, query letter, query, how to write a hook, indie publisher, agent

The woman in the picture isn’t in the process of constructing a query letter.  You can tell from the lack of ARGHS! in the painting, and the pleasant expression on her face.

Writing a good query is HARD.  I went totally insane trying to figure out how to write a killer query letter.  I read, read, read — I even paid to take a class on how to write a query letter.  And guess what?  Every single one of them said what a query letter kinda, sorta is.  Lots of these resources said what a query letter isn’t.  That’s like saying ice cream isn’t an apple.  Correct, but not helpful.

My query letter for DEMON KISSED received several requests for full manuscripts, and multiple offers of representation from top NY agents.  I thought I’d share what I’d learned since a lot of people have problems with it.  The query letter is a crucial part in the publication process whether you self-published or go traditional.  The query is the same thing that goes in the description line on Amazon, and the back cover of your book – minus the intro and conclusion.  The query will also be used when your book goes on submission to publishers.  If you are a writer, the query letter comes up over and over again.  It’s important to rock it.

So, how do I write a good query letter?

These are the best tips I’ve come across.  Forget everything else for a second and see if this helps.  Getting overwhelmed is the track to instant query letter suckage.

Every query needs a HOOK.  A hook is something that ensnares the reader to read on.  Its a concept – an idea that grabs your attention.  A good way to think of the hook for your book is to ask yourself this: what is the one event that spurs my book into motion?  If you removed this event, your book wouldn’t exist.  In my book, it’s the initial fight with Jake and the demon kiss that followed.  That one thing totally screwed up Ivy’s life.  If that event was removed from the storyline, there would be no novel – no series.  It’s crucial.  It’s the catalyst for the entire book.  So, what’s yours?

Less is more.  Hone the body of your query down to 300 words or less.  You’re a wordsmith.  Act like it.  Use the words that pack the most punch.

Word things positively - It uses fewer words and tends to be more concise.

Make the stakes crystal clear.  What happens if your protagonist fails?  What are the repercussions?

Remember that the query is a sales letter.  This is the most important thing I realized.  I’ve been in sales for most of my adult life, so sales is nothing new.  But, I had other writers swear to God that a query was not a sales letter.  They said that I was wrong and going straight to Hell for suggesting such a thing.  Well, my query got lots of attention very fast, so my sales theory worked.  Why?  Because that is exactly what the query letter is doing – it’s selling the highlights of your idea for a novel.  The query is fast, action packed, and a succinct showcase of your book.  They query is meant to grab your attention and make you want more.  It’s a tease.

What does this look like in a query letter?  Here’s the query I used for DEMON KISSED that got so much attention:

“The Valefar boy tricked Ivy Taylor into kissing him, but he took much more than a kiss – he stole her soul and left her within inches of death. By surviving, Ivy is drawn into the conflict between the Martis and the Valefar. The war between these two immortal forces has raged for millennia without distraction. Until now.

Ivy is an anomaly—she is the only person who has ever walked away from a demon kiss alive. Her survival gives her unique and deadly abilities. Too powerful to ignore, Ivy is a threat to both armies. These two ancient enemies will stop at nothing to kill the seventeen-year-old. Surviving is nothing new for headstrong Ivy, but her survival has never depended on another person before. This time it does. And if she misplaces her trust, she’s dead.

To her horror, she starts falling in love at the worst possible time—with the enemy. He appears to be protecting her. But she can’t be certain if he is trying to help her, or help himself to her power. For Ivy, trusting the right person is the difference between love and survival, or a deadly demon kiss.  -Query for YA Paranormal Romance novel Demon Kissed by H.M. Ward.

This is the hook: The Valefar boy tricked Ivy Taylor into kissing him, but he took much more than a kiss – he stole her soul and left her within inches of death.” 

The query is a short little tease – that’s it.  What ever you do – don’t write a summary!  And don’t feel bad if you submit and keep getting rejections.  Many authors will submit a query 100 times before they get positive replies.  The authors who submit one query and then land a legacy book deal with one of the Big 6 – well, they’re imaginary.  That doesn’t happen.  Keep a list of who you submit to, and don’t waste time submitting to agents or publishers who don’t do your genre.  Remember, this is about refining your query til it sparkles.  Make your query a sparklie tease, and you’ll get agents requesting your manuscript in no time!

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Shattering the Myth: You CAN use facebook to promote your book! (marketing basics for writers and authors)

I was in YAlitchat on twitter the other night and won a book for SHATTERING THIS MYTH:

YOU CAN’T PROMOTE YOUNG ADULT BOOKS ON FACEBOOK.  <–BUSTED!

I honestly didn’t realize that was a myth.  Then we started talking about it and I realized there’s a simple reason why I didn’t buy into the myth.

I have over 43,000 facebook fans and have sold over 15,000 YA DEMON KISSED books in less than a year.  

And I focused entirely on facebook.

As the Tweeting rolled along, I noticed that there are a TON of writers out there who don’t know marketing basics.  And why would you?  You’re a writer, not a marketing maniac.

But in today’s market you have to be both.  This is the reason I didn’t go the traditional publication route.  The publishers and agent asked me - how do we convert the facebook fans to buyers?  I couldn’t believe they asked me that.  I couldn’t believe they didn’t know.  That’s their job.  How did I know, and they didn’t?  I pulled my manuscript and walked away.  And I haven’t looked back.

The marketing world is shifting, and it’s not only affecting publishers.  I’m self-employed and have been for years.  Learning these things is so important.  Even if you are traditionally published.  No one – NO ONE – can promote your books better than you.  Period.

So, how do you learn these things?  Most of us didn’t go to school for marketing.  And learning by trial and error is expensive.  And stupid.  Well, guess what? There are easy ways to avoid costly mistakes.

BOOKS.  You’re gonna slap yourself in the head when you realize how much you can learn on your own.  When a person first looks at marketing there is a total information overload.  If you look for marketing books on Amazon or in BAM – there are TONS OF THEM.  There are words you’ve never heard before.  And what kind of marketing information do you need?  Traditional?  Networking? Gorilla?  If you’re like me your first thought was, WTF is Gorilla Marketing?

Marketing as a whole appears daunting, but it isn’t once you are aware of the basics.  And that’s what I’m going to talk about.

There will be a series of blog posts about some of the basics of marketing, including stuff about social media, expensive/stupid things that don’t work, and marketing techniques that are so simple – you can do them right away.  And you can use this info if you are traditionally published or Indie.

So what’s MARKETING anyway?  Marketing is what you do to promote your book.  It’s the means of getting your ads in front of people.  Think of an ad as a static means of communicating that you have a book for sale.  Marketing is active.  It’s how you go about promoting your book.  See the ‘ing’?  That infers you’ll be doing something.  Don’t expect money to fall from the sky just because you have a pretty ad.  Life doesn’t work that way.

Since this topic scares the hell out of people, I’ll start small.  Think of it as an introduction to help you understand this crazy world of promotion.  If the word marketing makes you feel queesy, think of it as ‘making your book visible to the public.’  Because that’s what you will be doing.

While we are talking about marketing, you will read the term ‘channel.’  Each ‘channel’ is a different means of advertising your work.  Examples of different channels are: a movie theater ad, a newspaper ad, and a cardboard display at Barnes & Noble.  Typically, marketing is done most effectively using three different channels simultaneously.

Each is channel different.  Each channel targets differently.  There is statistical information for each, including typical response rates.  Based on what I was hearing on Twitter, I wanted to talk about some of the most common marketing channels used by authors.  It should help you consider what is effective and reconsider what’s not.

PRINT ADS: PHYSICALLY PRINTING AN AD

Think twice about doing anything in print.  This includes but isn’t limited to postcards, mailings, billboards, newspaper ads, etc.  You can tell it’s a print ad if the marketing campaign requires you to physically print something.

Print is very costly with a low return rate – and that is assuming you created your ad with a call to action, correct prompts, and a deadline.  How low?  Say you do a mailing.  You make a pretty little postcard and mail those babies.  The cost is $100′s of dollars, and that is assuming you create your cards and mail them yourself to a small number of people (1,000 or less).

What is the statistical response rate on snail mail?  1%-3%.  That’s it.  Using snail mail to entice people to buy your book is expensive.  Example: A mailing of 1,000 pieces can easily cost you $1 a piece.  That’s $1,000 that you would need to recover before turning a profit.  Mathematically, a 3% response rate on your book is 30 people.  The average author is making $1.14 profit on a book, which means – if you did well – that you made $34.20 from that mailing.  And honestly, 3% is high and is usually from a targeted mailing – not a wide spread, un-targeted mailing.  (We’ll get into target demographics in another post).  Do the math.  How many books would you have to sell to make that postcard print run and mailing financially worth it?  The math doesn’t add up.  And any time the math doesn’t add up – DON’T DO IT!  This promotion cost you -$965.80.  That sucks.  And it doesn’t have to be that way.

Some people will cry and ask - Well, what else is there?  Marketing is expensive and return rates suck on everything!  Yeah, that’s just not true.  Some very effective marketing is very cheap.  Most people think of mail when they go to promote their book, because they get so much crap themselves.  But there are better ways to spend your money.

Come back later for the next marketing post: Marketing for Writers & Authors Part I: Making the Most of Your Online Presence.  It’s simple, easy, and cheap and/or free.  And you can do it right away!

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Review of YA Paranormal Romance Novel: Satan’s Stone by H.M. Ward

Here is a review from the latest book in the DEMON KISSED series by H.M. Ward - SATAN’S STONE.  It sums up the book very well without spoiling anything.  And her idea of PETA approved vampires is hysterical!

5 STARS – 1/31/12

“Wow. I literally read this entire book in one sitting (if you don’t count getting up to have dinner). Satan’s Stone is the 4th book in the Demon Kissed series, and they are only getting better.

One of my favorite characteristics of the Demon Kissed series in the last 3 books was their ability to completely blindside me, and Satan’s Stone kept up the trend. I absolutely loved the fact that one minute I was sure beyond a doubt about something, and the next I would be proven completely wrong with some fun new plot twist. The story continues to be excitingly original and unpredictable.

Prehaps even a little more than the other Demon Kissed books, Satan’s Stone has a dark side that I absolutely revere. I’ve had my fill of books bursting with fluff and rainbows: a few examples being supernatural guys who leave because they’re “afraid of hurting” people, no main characters ever getting hurt (very unrealistic), and vampires suitable for PETA. Satan’s Stone makes my heart race with everything from the heartless demons, to the black magic, to the edge-of-death experiences that are an all too common experience for the characters.

The one and only complaint I have for Satan’s Stone is a small one. As she did in some of the previous books, the main character Ivy continues to lie and hide things from the people that care about her and it does get to be a little irritating. Other than that, Ivy continues to be the refreshingly strong and powerful heroine that I love.

Satan’s Stone was an amazing addition to the Demon Kissed series and I enjoyed it thoroughly. If you haven’t read the first 3 books, I highly recommend that you do! I am dying to read the next book, which comes out in March.” -Linny Milliron via Goodreads

I want to personally thank everyone who takes the time to write a review.  It’s beyond awesome when a reader and a writer connect, and one of the ways that happens is when people take the time to write detailed comments like this one.  It lets you know the flavor of the books without giving anything away.  Thank you so much Linny!  And everyone else who has written reviews!  This series wouldn’t be a bestseller without awesome people like you!

The final book in the DEMON KISSED series – THE 13th PROPHECY – will be released March 6, 2012.

To purchase the 4th book in the DEMON KISSED series, click here.

For more information about this series, please visit: www.DemonKissed.com.

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