Shattering the Myth: You CAN use facebook to promote your book! (marketing basics for writers and authors)

Posted on February 2, 2012 by admin

I was in YAlitchat on twitter the other night and won a book for SHATTERING THIS MYTH:

YOU CAN’T PROMOTE YOUNG ADULT BOOKS ON FACEBOOK. <–BUSTED!

I honestly didn’t realize that was a myth. Then we started talking about it and I realized there’s a simple reason why I didn’t buy into the myth.

I have over 43,000 facebook fans and have sold over 15,000 YA DEMON KISSED books in less than a year.

And I focused entirely on facebook.

As the Tweeting rolled along, I noticed that there are a TON of writers out there who don’t know marketing basics. And why would you? You’re a writer, not a marketing maniac.

But in today’s market you have to be both. This is the reason I didn’t go the traditional publication route. The publishers and agent asked me - how do we convert the facebook fans to buyers? I couldn’t believe they asked me that. I couldn’t believe they didn’t know. That’s their job. How did I know, and they didn’t? I pulled my manuscript and walked away. And I haven’t looked back.

The marketing world is shifting, and it’s not only affecting publishers. I’m self-employed and have been for years. Learning these things is so important. Even if you are traditionally published. No one – NO ONE – can promote your books better than you. Period.

So, how do you learn these things? Most of us didn’t go to school for marketing. And learning by trial and error is expensive. And stupid. Well, guess what? There are easy ways to avoid costly mistakes.

BOOKS. You’re gonna slap yourself in the head when you realize how much you can learn on your own. When a person first looks at marketing there is a total information overload. If you look for marketing books on Amazon or in BAM – there are TONS OF THEM. There are words you’ve never heard before. And what kind of marketing information do you need? Traditional? Networking? Gorilla? If you’re like me your first thought was, WTF is Gorilla Marketing?

Marketing as a whole appears daunting, but it isn’t once you are aware of the basics. And that’s what I’m going to talk about.

There will be a series of blog posts about some of the basics of marketing, including stuff about social media, expensive/stupid things that don’t work, and marketing techniques that are so simple – you can do them right away. And you can use this info if you are traditionally published or Indie.

So what’s MARKETING anyway? Marketing is what you do to promote your book. It’s the means of getting your ads in front of people. Think of an ad as a static means of communicating that you have a book for sale. Marketing is active. It’s how you go about promoting your book. See the ‘ing’? That infers you’ll be doing something. Don’t expect money to fall from the sky just because you have a pretty ad. Life doesn’t work that way.

Since this topic scares the hell out of people, I’ll start small. Think of it as an introduction to help you understand this crazy world of promotion. If the word marketing makes you feel queesy, think of it as ‘making your book visible to the public.’ Because that’s what you will be doing.

While we are talking about marketing, you will read the term ‘channel.’ Each ‘channel’ is a different means of advertising your work. Examples of different channels are: a movie theater ad, a newspaper ad, and a cardboard display at Barnes & Noble. Typically, marketing is done most effectively using three different channels simultaneously.

Each is channel different. Each channel targets differently. There is statistical information for each, including typical response rates. Based on what I was hearing on Twitter, I wanted to talk about some of the most common marketing channels used by authors. It should help you consider what is effective and reconsider what’s not.

PRINT ADS: PHYSICALLY PRINTING AN AD

Think twice about doing anything in print. This includes but isn’t limited to postcards, mailings, billboards, newspaper ads, etc. You can tell it’s a print ad if the marketing campaign requires you to physically print something.

Print is very costly with a low return rate – and that is assuming you created your ad with a call to action, correct prompts, and a deadline. How low? Say you do a mailing. You make a pretty little postcard and mail those babies. The cost is $100′s of dollars, and that is assuming you create your cards and mail them yourself to a small number of people (1,000 or less).

What is the statistical response rate on snail mail? 1%-3%. That’s it. Using snail mail to entice people to buy your book is expensive. Example: A mailing of 1,000 pieces can easily cost you $1 a piece. That’s $1,000 that you would need to recover before turning a profit. Mathematically, a 3% response rate on your book is 30 people. The average author is making $1.14 profit on a book, which means – if you did well – that you made $34.20 from that mailing. And honestly, 3% is high and is usually from a targeted mailing – not a wide spread, un-targeted mailing. (We’ll get into target demographics in another post). Do the math. How many books would you have to sell to make that postcard print run and mailing financially worth it? The math doesn’t add up. And any time the math doesn’t add up – DON’T DO IT! This promotion cost you -$965.80. That sucks. And it doesn’t have to be that way.

Some people will cry and ask - Well, what else is there? Marketing is expensive and return rates suck on everything! Yeah, that’s just not true. Some very effective marketing is very cheap. Most people think of mail when they go to promote their book, because they get so much crap themselves. But there are better ways to spend your money.

Come back later for the next marketing post: Marketing for Writers & Authors Part I: Making the Most of Your Online Presence. It’s simple, easy, and cheap and/or free. And you can do it right away!

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Tips for Young Writers Part II: Plot, Dialogue, Descriptions, & Age

Posted on January 29, 2012 by admin

-This is a repost of one of the popular topics from Holly’s old blog, originally dated Mar 6, 2011.-

I recently asked Demon Kissed book fans via our Facebook fan page what questions they had about writing. There were several about plot and publishing. I’ll answer stuff Q&A style this time.

“Do you believe a 17 year old should get a book published?” – Audrey

Age has nothing to do with your ability to tell a story. There are people who write well and are natural born storytellers. They enjoy writing, so their ability begins to exceed their age. That happened with me. And of course there are several writers that were young and published – Eragon author Christopher Paolini is a contemporary writer who started writing his first published novel at age 15. He took two years to complete his manuscript at which point his family self-published his book. That was how he started. Jane Austen wrote Sense and Sensibly when she was 21 years old or younger. I’ve read that she was 18 years old in some sources, and 21 in others. At any rate, she wasn’t an old crone. Her novel wasn’t published until later, but the story originated when she was young. Which is awesome! I think there is a place for teen writers, and I think it would be awesome to see more of their work spread into the marketplace. The folks that are hesitant are the ones who don’t think you guys pay attention to grammar and spelling. Prove them wrong! Write a kick ass story, and go for it!

“Dialogue please – mine never feels like real.” -Grace

Recognizing that dialogue doesn’t feel real is the first step in correcting the problem, so you are half way there. Writing dialogue is somewhere between reality and make-believe. If you transcribed an entire conversation, it gets dull. The words need to be tweaked for reading. Basically, you cut out the fat-anything extra that does not propel the plot, but you have to leave enough so the reader knows what’s going on. The easiest way to practice is to write down a conversation you had. Don’t try to polish it at all. Just notice what’s there. Next, take a red pen and start striking out anything that isn’t central to the conversation. You should automatically remove: um, like, and other filler phrases. You can also watch conversations. A good conversation goes back and forth, but not with every sentence. Changing speakers too often stunts your story. If you hear a conversation in real life, and someone is telling you a story or explaining something, you may interrupt from time to time, but not every sentence. If a BFF is spilling coveted info about some guy that you’ve been dying to hear about, you want the info as fast as possible. Your readers are the same way. You may slow things down to create suspense or for your story’s flow, but it should be done intentionally and not throughout. So the short version is – dialogue should reflect real conversations, but cut out the fluff and jump to the important stuff.

“How do you add enough desciption? Like for the charecters surrounding.” -Jessica

This varies between genre. Example: Fantasy, epic stories, historical fiction, and literary fiction have a LOT more descriptions going on. It seemed like the first 80 pages of Edith Wharton’s The Age of Innocence was description. I read that when I was 19 years old, for fun. I love that book. Anyway, in YA books the surroundings are more like snapshots that are infused into the story. Their purpose is to support the story, and not distract or slow the pacing. It’s a carefully orchestrated balance to let your reader know where your hero is, without that becoming the focal point. In one contemporary series (meaning something that was written in the last decade or so), you know where Stephanie Plum is in One for the Money, because it’s smooshed throughout the story. The author, Janet Evanovich, sprinkles it in throughout. You can’t forget Stephanie’s a Jersey girl – it’s part of the story. The descriptions should always be lending toward your story. And avoid info dumps. That is where you dump a bunch of info the reader needs to know instead of threading it into the story. Weave it into your story, and you’ll be good.

The rest of the questions were about plot and publishing. I’ll answer the publishing hoopla in another thread because there are so many things going on that it totally needs its own post.

Plot, Story Lines, & Sorting Things Out

Several of you asked how the heck can you keep the plot and all it’s intricacies straight in your head. I talked about this a little bit in a previous post about how I did it for Demon Kissed. As I started writing the second book, Cursed, I changed what I was doing a little bit. I’ll share with you what I’m currently doing.

The first part of turning the amazing story in your head into an amazing story on paper is to map out your plot. The plot is the sequence of events that leads your hero from the beginning of the story to the end of the story. Some of you asked how to identify the beginning of the story, which is an excellent question. If you start too soon, you bore people. If you start too late, people aren’t sure what’s going on. General rule of thumb – start as late as you can. I think it should be near the story’s catalyst.

There is a catalyst, an event, that spurs your story into motion. Without this event, you would have no story. Identify what that is and it will help you decide where to start. I can’t talk about Demon Kissed too much because it’s not out yet, but since this event occurs in the first chapter (which has been released), I’ll demonstrate with that. The event that spurs Ivy’s story into motion is when Jake attacks her. Without that key event, there is no story. That single event creates a domino effect, which when combined with her decisions, propels her along the plot line and through the story. Make sense? You MUST have that moment in your plot. If you don’t have one, you will have serious issues trying to control where the plot is going, what is happening to the character, and why.

When you start your story, have a beginning and an ending in mind. I’ll pick a story that everyone knows - Harry Potter & the Sorcerer’s Stone. The story starts with normal Harry not knowing he is a wizard, and ends with Harry, the novice wizard, defeating Voldemort. The writer can then go and fill in the plot holes from there by asking questions: How does Harry find out he’s a wizard? How does he learn his skills to defeat Voldemort? All the stuff he learned in the book supported the task he had to accomplish at the end of it.

As for keeping things straight while you accomplish this daunting task – remember most YA books have 80,000-100,000 words right now. That’s a lot of stuff to organize. Trying to keep it all in your brain may not be the best method. In my other post I mentioned using cork board and index cards to try and keep things straight. The progression I made since then is easier for me. Maybe it’ll help you too.

I mapped the beginning and ending of the book on paper – the middle is blank. This is a stepping stone/ bridging method. The writer knows the beginning and the end and must connect the two. Honestly, I didn’t see how to bridge the gap in all it’s glorious detail. Normally, I would have started writing now and assumed my brain would close the gap as I wrote. I didn’t do that this time and it helped me much more. Instead, I imagined the opening scene in my head over and over. My imagination started to spread past that with several different ideas, and then finally latched onto a plot path that made sense, was interesting, and added another stepping stone to the plot. That became chapter 2. After I had all the key details of that scene I wrote it down as an outline. So I had a complete chapter outline on the opening scene, scene two, and the ending. (I think of chapters like scenes – it helps me organize the story). Then I did the same thing, trying to move forward to scene 3. There were several different directions to go, but the one I chose had to be awesome and line my story up with the final chapter. I moved along like that, dreaming up the scene, determing which version to use, and then writing down the scene’s key components in an outline so that I wouldnt forget.

Holy crap! This helped my writing and plot like nothing I’ve ever done before. I love stories with a rich plot, that turns and threads the story together in an intricate pattern. Organizing all the thoughts that go into it were insane. Doing it this way: Map, Dream, Outline helped SO much. Now, I can sit down and write 60 pages at once. And I don’t have to stop because I got stuck and don’t know what to do next. The plot is all mapped out on paper well enough to tip the vivid memories I created in my mind. It also helped with revisions and editing. Now I don’t have to go back and junk as much stuff because I planned it all out.

Plotting this way can seem really intimidating. It was for me. Seeing a blank page for such a long time, while working things out in my head was scary. I thought I might lose some of the details and forget stuff. But I didn’t. I put enough info in the outline to keep my thoughts in check. It even allowed me to write more freely because I knew where the story was going. I could scatter in deeper meaning and foreshadowing into places on the first pass, instead of adding it much later during revisions.

Every writer handles plots differently. Some people write on the fly, while others spend 12 months plotting points in their novel without ever writing a word. I found, the more info you can capture and pre-map, the easier it gets to actually write the story. I spent about two to four weeks dreaming the scenes in Demon Kissed: Curse of the Valefar one by one. Everyone will find something that works for them. The main thing is to grab that plot and smooth it out in a way that makes it easy for you to remember and work with.

I hoped this stuff helped! We now have over 30,000 Demon Kissed fans, of which many are young writers. You guys have amazing talent! Thanks so much for following Demon Kissed and telling your friends! I cannot wait to share the book with you!!!

This popular post originally appeared on Holly’s old blog on Mar 6, 2011.

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Tips for Young Writers

Posted on January 29, 2012 by admin

I’ve had a lot of fans asking me questions about writing. I thought I would take some time to post info on here, so I can go into more detail than on my facebook fan page for DEMON KISSED. There isn’t much room to write a response over there.

Personally, I write because I have to. It’s a means of expression. It’s the same reason why some people paint, and others sing, or play an instrument. Creative expression is a do-or-die thing for me.

I’ve been writing stories since I was ten-years-old. They mirrored folklore when I started, and slowly developed into fantasy.

When I was younger, I would hand write my stories. They grew from a few pages to several hundred. I didn’t edit much then. I wrote to write, and for no other reason. I followed one storyline, that I loved, and the stack of papers grew. I kept them in a Robert Frost folder that I got from my middle school. I still have that stack stored in there today. It’s fun to go back and see what the mind of a child came up with. Some stories were so imaginative, that I surprised myself when I went back to read them later.

My first and foremost tip is this - Write.

Write because you love it. Write because you have to.

I had no intention of seeking publication with my early writings. I did them for me, and no one else. That type of writing is important, and will foster a sense of self that you can’t get any way else.

When I was in 10th grade, I wanted to write poetry. I sucked at it. I remember sitting on my bed, trying to spill my feelings onto the page in a few eloquent words, and finding I filled up both sides of the page.

It looked like a story, not prose. I forced myself to slash down the words, choosing more vivid images, and stronger words to tell the story. Eventually my poems became what I wanted – a reflection of my soul.

In college I had no trouble writing papers. None at all. While other kids thought writing a 10 page paper sucked, I totally thought it was fine. I still remember getting the assignment for my first 30 page paper. The entire class looked ill. I thought about it for a second, and knew I could do that. No problem.

I have a secret for you: The people who write, just to write, have a much easier time writing when writing’s required. I think the longest paper I had to write for my masters work was 75 pages. By then, I thought 30 pages was fluff.

Natural writers have a very unfair advantage, because we have been using words, molding them to our will, long before someone told us we had to. We think it’s fun.

And dude, it totally is!

So, onto how do you keep the storyline straight in your head, work out the plot, and subplots. Several of you asked me about this, and different writers do it different ways. For DEMON KISSED I utilized several methods. First, I collected my ideas, having a general idea of the flow, but unsure of the secondary conflicts. I made outlines. That helped me see how the story was progressing. The only bad thing about sticking to an outline is that ideas come to me while I’m writing, so I’d abandon the outline. So it’s there to help, as a guide, but if I want to go off-roading, I do that too.

At one point, I tried making a storyboard. That’s where you take index cards and write out your storyline, and post it on a cork board. This works really well for linear thinkers. I mapped out my main story line at one point, but the secondary plots that wove in and out were more difficult to capture on cork.

Personally, I think very abstractly, so linear isn’t my thing. My cork board now holds notes I make to myself.

Notes were the best thing I did to keep the plot moving forward, and keeping things straight. It’s not like I’d forget huge things, but I found little details (that help tie the whole story together) would come to me at odd times and be quickly forgotten. Now, I jot down whatever I’m thinking and stick it on the board. When I adapt the idea into the novel, I toss the note. That was a HUGE help.

The most challenging thing I’ve encountered, so far, is having enough guts. Yeah, I wrote the entire novel before I told anyone. I sat down one day and decided to write. My storyline formed and I just kept going.

For me, telling people that I did it was the hard part. I write, paint, sing, play the cello, so it’s not like it’s a shocker to anyone that I’d do something that I love. At the same time, it’s like learning to fly by jumping off a cliff. You’ll find out if you can’t do it when you hit the bottom. That’s a pretty brutal way to learn, but you’ll learn über fast. That is the Holly way of learning things – things that weren’t covered in school.

Have a good week!

This popular post was from Holly’s original blog dated Oct 26, 2010.

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